Creative branding strategies
We can work with your sales and marketing plans or help you develop them. Research, testing and surveys are part of our delivery options in deciding what is best for you to achieve your targets.
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In many sectors we have years of experience in developing strategies that work in both traditional and new media.
'Below the line' activity is loosely classed as non-media advertising. Basically, if an advertisement is submitted to a publication and a commission is paid to the agency to feature the piece, then this is deemed to be 'above the line' communication. If no commission has been paid, for example, in the case of design; the production of brochures or leaflets; press releases; trade exhibitions; or a sponsored sports event; this is refered to as 'below the line' activity. The agency charges the client for the work they produce and the time they expend.